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The Fault in Their Stars

I got to write about astrology for Topic

It’s easy to see why Silicon Valley is investing millions in these astrology apps and start-ups: they offer up a blend of marketable online content algorithms—the movement of the planets is, after all, easy enough to program into a computer—and aspirational belief. Don’t we all want to think that we could be our better selves, our best selves, if we just knew a little bit more about our essential nature? But traditional astrologers like Miller and Lanyadoo worry that tech’s embrace of astrology is not just about spreading the practice, but co-opting and diluting it. As Miller tells me, “Anyone can hang out a shingle.” 

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